Leading LinkedIn: How Sales
Leaders Turn Everyday Activity Into Pipeline

Tuesday, February 17, 2026 at 2:00 PM ET

Most sales teams are using LinkedIn. Very few, however, are led through it in a way that consistently supports pipeline and revenue.

This webinar is for sales leaders who want LinkedIn to operate as a defined program, not a collection of individual seller habits. You’ll discover the 8 steps strong leaders use to roll out a LinkedIn program that sets clear expectations, drives adoption, and connects daily activity to pipeline outcomes, whether teams are using free LinkedIn, Sales Navigator, or both.

You’ll learn how leaders establish what “good” looks like, define the behaviors that matter, and coach those behaviors so LinkedIn activity turns into real conversations and measurable progress. This is not about posting more or sending more messages. It’s about leadership, structure, and accountability.

You’ll leave with a clear framework you can use to launch, reset, or scale a LinkedIn program that fits into your sales process and converts connections to conversations.