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SWIFT (Sales – What's In It For Them) is Social Sales Link’s play on WIIFM except that it delivers personalized and value- driven content tailored to the buyer's specific needs and pain points. Instead of focusing on the features of a product or service, SWIFT centers on the benefits and outcomes that matter most to the prospect. The goal is to answer the buyer’s primary question, "What's in it for me?" by clearly communicating how the offering will solve their problems, improve their operations, or achieve their objectives.

In this guide, we'll show you where to find them and how to work with them. We'll also share with you the tool our sales leaders personally use to discover influencers your clients are listening to.

Get ready to start more sales conversations on a consistent basis. Get your copy now!

We'd also like to invite you to be our guest at an upcoming Masterclass or Drop-in Group Coaching call. https://socialsaleslink.com/events

Bonus: Look out for your weekly resources from the SSL Team!