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A value-centric LinkedIn Profile is a must if you want to make yourself an accessible resource for your future clients and business partners. Why do you want to do that?
According to the Corporate Executive Board statistics, 67% of a prospect's buying decision is made before they even reach out to a salesperson. Before talking to a vendor, especially in B2B, the prospect is very likely to look at your LinkedIn profile. And if it's missing the information they need to make a buying decision, you will have missed the opportunity to guide your buyers to your solution.
It's time to make your LinkedIn Profile more about your prospects and less about you. Follow our Value-centric LinkedIn Profile checklist to make this happen!
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