know who you want to talk to and what you want to say. This is really important, because, especially now with the situation we're in, in some industries, because sales are so low, if you ask them, Hey, so who's your ideal client? Anybody? Anybody My client, anybody who wants to buy my stuff, but that's simply not true.

You have ideal clients. They're the clients that you know, as you look at your top clients, and you say, wow, I'd like two more of those or three more of those. I can think of a client right now where it's like, wow, if I had five of those clients, that would be perfect.

Those are your ideal clients, you need to write their information down from a LinkedIn perspective of, you know, what is the title? What is the industry they're in, maybe you're impeded by geography, or there's certain geography that you do really well in.

So you want to identify them, and then figure out what you want to say to them not to pitch to them, but to create curiosity and to provide...