The "flywheel effect" in social selling is a strategic approach where consistent, intentional actions build upon one another to create unstoppable momentum. Rather than viewing a LinkedIn post as a one-off event, successful sellers treat it as a component of a larger engine designed to capture and retain buyer interest. By focusing on resonance, proactive engagement, and community building, you can move from shouting into the void to leading a thriving professional network.

1. Create Content That Resonates and Sparks Curiosity
To get the flywheel moving, your content must serve as a "scroll-stopper". In a noisy feed filled with ads and irrelevant updates, your audience needs to immediately recognize that a post is for them based on its title or industry.

Effective social selling content should achieve five goals:

Resonate: Address specific buyer challenges so they feel seen.

Create Curiosity: Give them a reason to click "See more".

Teach: Provide a new perspective that differentiat...

Many professionals treat LinkedIn as a digital cold-calling machine, focusing on high-volume "lead gen" that often alienates potential clients. To succeed in the modern sales environment, you must shift your mindset toward social proximity.  This means identifying existing connections, shared experiences, or mutual communities that turn a cold touch into a warm entry point. 

Warming Up the Event Industry

For speakers and trainers, the most effective path to a decision-maker is not through a generic pitch to an event planner, but through the fellow speaker connection.  By reaching out to individuals who spoke at a target conference in previous years, you can ask for a favor: a brief conversation about their experience.  This builds rapport with a peer who is often willing to provide a warm introduction to the person who booked them, significantly increasing your chances of securing the deal. 

Leveraging Benchmark Studies for Sponsors

When seeking podcast or event sponsors, avoid the...