What You Walk Away With

By Friday you'll have everything you need to start January 1 with momentum:

Your 5-Day Roadmap

Day 1, Monday, Nov 16: Get Crystal Clear on Your Value Prop With CHIRP™

Everything you do on LinkedIn works better when you can describe the problem you solve the way your buyers describe it. We'll use CHIRP™ to unpack the Challenge your clients face, their History of trying to deal with it, the Impact it has on their business, the Risk of doing nothing, and where solving it falls on their list of Priorities. From there, you'll shape a value proposition that speaks to buyers in their own language.

Assignment: Complete your CHIRP™ worksheet for your best client type and use the Day 1 prompt to draft a value statement you can test in conversations this week

Day 2, Tuesday, Nov 17: Build Out Your ICP

A plan without a target turns into random activity. We'll define your ideal clients by industry, company size, role, and buying triggers, and identify the influencers and referral partners who already have their attention. Then we'll turn that profile into Sales Navigator or LinkedIn searches you can return to all year.

Assignment: Write your ICP summary, create at least one saved search, and build a starter list of 25 people you want in your network by the end of Q1.

Day 3, Wednesday, Nov 18: Build a Content Plan You'll Actually Keep

Using your CHIRP™ insights and the AWARE™ content framework, we'll map monthly themes for the year around the challenges, risks, and priorities your buyers care about. We'll also cover how LinkedIn's current algorithm decides who sees your posts so your content reaches the people on your list.

Assignment: Fill in your 12-month theme calendar and draft your first post with the Day 3 prompt.

Day 4, Thursday, Nov 19: Create Your Prospecting and Networking Plan

Content opens the door, and conversations build the pipeline. We'll lay out how to grow your network with the right people, engage with their content in ways they notice, send connection requests that get accepted, and move conversations toward discovery calls with zero pitch-slapping. We'll also map referral partners and existing clients who can open doors for you.

Assignment: Send five personalized connection requests or messages to people on your Day 2 list and identify three referral partners to reconnect with.

Day 5, Friday, Nov 20: Bringing it All Together

We'll pull the week together into a realistic daily routine, showing exactly what to do in 15 to 20 minutes a day: checking notifications and alerts, commenting with intention, publishing, starting conversations, and following up. You'll also set the few numbers worth tracking and your 90-day goals so January starts with momentum.

Assignment: Block your daily LinkedIn time on your calendar for January, finalize your one-page 2027 plan, and share your top goal in the group.

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