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Over 6 million blog posts get published daily, and this does not include the photos and videos people push out on social media. So why, in a highly competitive market, is it still one of the most effective tools for entrepreneurs and salespeople to use for social selling?
The answer lies in making a human connection. In the age of automation, people have become wary of the connect and pitch styles of selling. It’s where people connect only to pitch their service or product. Even if the person on the other end of the message is human, if they sound like a bot, a prospect is likely to walk away.
Leveraging Content to Start a Sales Conversation is foundational to social selling.
“If we can understand what kind of content our prospects want to consume and we can start a conversation by bringing value and being a resource, all of a sudden, they are excited to talk with us, and we’re beginning to earn the right to a sales conversation.”
In this quick guide, you'll learn 4 easy ways to use content to make that starts conversations based on what matters to your buyers.
Get ready to start more sales conversations on a consistent basis. Get your copy now!
We'd also like to invite you to be our guest at an upcoming Masterclass or Drop-in Group Coaching call. https://socialsaleslink.com/events
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Bonus: Look out for your weekly resources from the SSL Team!
Get your copy now!
