In Partnership with
The LinkedIn Program that Drives Trust-Based Conversations… Without Being Salesy
Move beyond transactional selling by empowering your team to be the valued resource buyers want to talk to.
Support your revenue generators so they build trust, spark conversations, and grow pipeline that delivers measurable ROI.
Outcomes You Can Expect
Customized LinkedIn & AI Program for Your Revenue Team
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By the end of the workshop, your team will:
- Convert Profiles Into Landing Pages that Convert
LinkedIn profiles become resources that attract the right visitors and generate qualified conversations. - Earn Conversations by Adding Real Value
[action verb] Content and engagement frameworks that drive credibility and trust instead of quick pitches. - Unlock Hidden Opportunities
Nurture existing 1st-degree connections to surface new deals already within reach. - Engage at the Right Time
Use buying triggers, job changes, and activity signals to reach out when prospects are most ready. - Ongoing Referrals
Implement a systematic approach to activate clients and COIs, driving warm introductions at scale. - Ensure Long-Term Adoption
Custom playbooks, role-based campaigns, and weekly office hours that embed new habits into daily workflows. - Deliver ROI That Compounds
Shorter time-to-conversation, expanded pipeline, and closed revenue tied directly to LinkedIn and Sales Navigator activity, proving the program’s impact at every stage. - Leverage AI for Efficiency and Personalization
Each participant receives custom AI prompts for Microsoft Copilot (or your preferred tool) designed around your company’s brand guidelines and their individual voice to support: - LinkedIn profile optimization
- Pre-call planning
- Discovery questions
- Content creation and messagingÂ
- Support for One Year
Each participant will have unlimited access to our 2X weekly open office hours, during which they can get individualized support.
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Your Customized Program
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Every organization approaches social selling differently. Your goals, your buyers, your processes, and your culture all shape the outcome. That’s why the 8 Stages of Rolling Out a Social Selling Program serve as a blueprint. Whether you implement them internally or with outside support, skipping even one stage raises the risk of stalled adoption and unrealized ROI. This framework ensures each stage is aligned to your business so the program gains traction and delivers lasting results.
1. Establish Goals and KPIs
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Together we define what success looks like for your organization whether that’s pipeline growth, referral generation, or faster access to decision-makers.
2. Buyer Mapping
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We use LinkedIn’s filters to pinpoint your ideal buyers and influencers, then map relationships through mutual connections and referral paths. Whether sellers are focused on their book of business or exploring new market opportunities, buyer mapping helps you leverage social proximity to approach stakeholders while elevating your credibility.
3. Align Tool Stack
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We optimize your team’s use of LinkedIn, Sales Navigator, Co-Pilot (or your preferred LLM), and supporting tools to ensure consistency and productivity.
4. Content Strategy
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In addition to customizing AI prompts for content and engagement, we work with your marketing team to create a content plan that aligns with your buyers’ journey and empowers sellers to share insights that attract engagement.
5. Customize Playbook
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We create a playbook tailored for your team, messaging templates, AI prompts, workflows, and role-based campaigns aligned to your sales process.
6. Value-Centric Profile
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We empower every seller with custom AI prompts that transform their LinkedIn profile into a true resource page. Each profile is aligned to your company’s brand messaging while reflecting the individual’s personality, positioning them as a credible, trusted resource, not a salesperson.
7. Social Selling Training
Throughout the workshop, sellers practice LinkedIn strategies live and apply them in real time. Exercises incorporate LinkedIn workflows and custom AI prompts, from profile positioning and personalized messaging to pre-call planning and content creation. Sellers build skills they can immediately use with prospects and clients to schedule trust-based conversations.
8. Coach for Improvement
We support sellers and sales leaders with 2x weekly open office hours, which reinforce habits and provide a forum for coaching, Q&A, and guidance. This ongoing support ensures strategies are applied consistently, challenges are addressed in real time, and adoption takes hold across the organization, driving sustained ROI.
Coming Soon
8 Stages to Rolling Out a Successful Social Selling Program.
Shows sales leaders how to move from transactional outreach and random acts of social to trust-based conversations. Learn the 8 essential elements that drive adoption, consistency, stronger relationships, and measurable revenue growth.
Workshop Structure
Choose the format that works for your organization:
- In-Person Workshop (2 Days) – immersive, collaborative, high-impact.
- Virtual Workshop (12 Live Zoom Sessions) – flexible delivery for distributed teams.
Every workshop includes:
âś” Tailored training aligned to your business goals
âś” A Custom Social Selling Playbook for every participant
âś” Hands-on LinkedIn & Sales Navigator strategies
âś” One (1) year of reinforcement with twice-weekly open office hours
âś” Role-specific strategies that ensure adoption across sales, leadership, and marketing
✔ Custom AI prompt library aligned with your business, brand voice, and each rep’s individual style
Investment
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This isn’t a one-off training that fades after the session. It’s a company-wide initiative built for adoption, sustainability, and ROI.Â
Your team won’t just learn what to do, they’ll practice it, apply it, and measure it. With reinforcement built in for a full year and AI tools designed around your business, adoption sticks and ROI compounds quarter after quarter.
- $1,000 per participant (minimum 20 participants)
- $100 materials fee per participant
- For in-person workshops: T&E for trainers
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