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The LinkedIn Program that Drives Trust-Based Conversations… Without Being Salesy

Move beyond transactional selling by empowering your team to be the valued resource buyers want to talk to.
Support your revenue generators so they build trust, spark conversations, and grow pipeline that delivers measurable ROI.
Let's Explore Working Together

Outcomes You Can Expect

Customized LinkedIn & AI Program for Your Revenue Team

 

By the end of the workshop, your team will:

  • Convert Profiles Into Landing Pages that Convert
    LinkedIn profiles become resources that attract the right visitors and generate qualified conversations.

  • Earn Conversations by Adding Real Value
    [action verb] Content and engagement frameworks that drive credibility and trust instead of quick pitches.

  • Unlock Hidden Opportunities
    Nurture existing 1st-degree connections to surface new deals already within reach.

  • Engage at the Right Time
    Use buying triggers, job changes, and activity signals to reach out when prospects are most ready.

  • Ongoing Referrals
    Implement a systematic approach to activate clients and COIs, driving warm introductions at scale.

  • Ensure Long-Term Adoption
    Custom playbooks, role-based campaigns, and weekly office hours that embed new habits into daily workflows.

  • Deliver ROI That Compounds
    Shorter time-to-conversation, expanded pipeline, and closed revenue tied directly to LinkedIn and Sales Navigator activity, proving the program’s impact at every stage.

  • Leverage AI for Efficiency and Personalization
    Each participant receives custom AI prompts for Microsoft Copilot (or your preferred tool)  designed around your company’s brand guidelines and their individual voice to support:
    • LinkedIn profile optimization
    • Pre-call planning
    • Discovery questions
    • Content creation and messaging 
  • Support for One Year
    Each participant will have unlimited access to our 2X weekly open office hours, during which they can get individualized support.

 

Let's Chat and Explore Programs for My Team

 

Your Customized Program

 

Every organization approaches social selling differently. Your goals, your buyers, your processes, and your culture all shape the outcome. That’s why the 8 Stages of Rolling Out a Social Selling Program serve as a blueprint. Whether you implement them internally or with outside support, skipping even one stage raises the risk of stalled adoption and unrealized ROI. This framework ensures each stage is aligned to your business so the program gains traction and delivers lasting results.

1. Establish Goals and KPIs

 

Together we define what success looks like for your organization whether that’s pipeline growth, referral generation, or faster access to decision-makers.

2. Buyer Mapping

 

We use LinkedIn’s filters to pinpoint your ideal buyers and influencers, then map relationships through mutual connections and referral paths. Whether sellers are focused on their book of business or exploring new market opportunities, buyer mapping helps you leverage social proximity to approach stakeholders while elevating your credibility.

3. Align Tool Stack

 

We optimize your team’s use of LinkedIn, Sales Navigator, Co-Pilot (or your preferred LLM), and supporting tools to ensure consistency and productivity.

4. Content Strategy

 

In addition to customizing AI prompts for content and engagement, we work with your marketing team to create a content plan that aligns with your buyers’ journey and empowers sellers to share insights that attract engagement.

5. Customize Playbook

 

We create a playbook tailored for your team, messaging templates, AI prompts, workflows, and role-based campaigns aligned to your sales process.

6. Value-Centric Profile

 

We empower every seller with custom AI prompts that transform their LinkedIn profile into a true resource page. Each profile is aligned to your company’s brand messaging while reflecting the individual’s personality, positioning them as a credible, trusted resource, not a salesperson.

7. Social Selling Training


Throughout the workshop, sellers practice LinkedIn strategies live and apply them in real time. Exercises incorporate LinkedIn workflows and custom AI prompts, from profile positioning and personalized messaging to pre-call planning and content creation. Sellers build skills they can immediately use with prospects and clients to schedule trust-based conversations.

8. Coach for Improvement


We support sellers and sales leaders with 2x weekly open office hours, which reinforce habits and provide a forum for coaching, Q&A, and guidance. This ongoing support ensures strategies are applied consistently, challenges are addressed in real time, and adoption takes hold across the organization, driving sustained ROI.

Coming Soon


8 Stages to Rolling Out a Successful Social Selling Program.

Shows sales leaders how to move from transactional outreach and random acts of social to trust-based conversations. Learn the 8 essential elements that drive adoption, consistency, stronger relationships, and measurable revenue growth.

Download the Guide

Workshop Structure

Choose the format that works for your organization:

  • In-Person Workshop (2 Days) – immersive, collaborative, high-impact.
  • Virtual Workshop (12 Live Zoom Sessions) – flexible delivery for distributed teams.

Every workshop includes:

âś” Tailored training aligned to your business goals

âś” A Custom Social Selling Playbook for every participant

âś” Hands-on LinkedIn & Sales Navigator strategies

âś” One (1) year of reinforcement with twice-weekly open office hours

âś” Role-specific strategies that ensure adoption across sales, leadership, and marketing

✔ Custom AI prompt library aligned with your business, brand voice, and each rep’s individual style

Investment

 

This isn’t a one-off training that fades after the session. It’s a company-wide initiative built for adoption, sustainability, and ROI. 

Your team won’t just learn what to do, they’ll practice it, apply it, and measure it. With reinforcement built in for a full year and AI tools designed around your business, adoption sticks and ROI compounds quarter after quarter.

  • $1,000 per participant (minimum 20 participants)
  • $100 materials fee per participant
  • For in-person workshops: T&E for trainers

 

Ready to Build a Social Selling Program That Delivers Lasting Adoption and ROI?

[email protected]  | 215.499.0499

 


Why Social Sales Link for Your Team

Too many teams treat LinkedIn like a cold-calling list. The connect-and-pitch is just one symptom of this transactional mindset. For example, reps often open conversations with “We help companies do X,” and buyers tune out.

What gets missed is the real power of LinkedIn: building trust, nurturing relationships, and creating conversations that lead to pipeline. Cold-calling on LinkedIn doesn’t start relationships; it shuts them down.

Buyers want to engage with professionals who listen first, bring insights, and add value before asking for a meeting. They want trusted advisors, not transactional sellers.

This program equips your organization to make that shift. By aligning sales leadership, producers, enablement, and marketing, we build a sustainable social selling program that drives adoption across the company, ensures consistency, and delivers ROI you can measure in pipeline and revenue.

At Social Sales Link, we are also recognized leaders in Prompt Writing for sales*, and we seamlessly incorporate custom AI prompts into the program. These prompts are designed around your brand messaging and each rep’s individual voice, making LinkedIn and Sales Navigator easier to use, more consistent across the team, and essential for long-term success.

 

Ask About Our Sales Kick-off, Keynote and Breakout Sessions

Brynne Tillman – Sales Kick-off, Keynote, and Breakout Sessions
Brynne Tillman is a globally recognized LinkedIn and social selling strategist, co-author of The LinkedIn Edge with Jeb Blount and Prompt Writing Made Easy, and founder of Social Sales Link. She equips sales teams with practical, trust-based approaches that turn LinkedIn into a top channel for creating pipeline and advancing deals.

Every session blends insight with action. Attendees walk away not just motivated but armed with frameworks, tools, and next steps they can put into practice the same day to see measurable impact on conversations, referrals, and revenue.

Schedule a Call with Brynne

*Based on the CRISPY™ framework from our best-selling book, Prompt Writing Made Easy.