Leverage LinkedIn to Start Sales Conversations on a Consistent Basis… without Being Salesy!
The proven digital sales strategy that thousands of entrepreneurs, coaching, consultants, and sales professionals are leveraging to open new opportunities and close more business.
Here’s what professionals tell us…
- I have thousands of connections but no conversations
- When I ask for conversations from prospects, I get ghosted
- I share content, yet no one engages
- I have not received any referrals through LinkedIn
- Everyone says that I need to use LinkedIn, but I can’t figure out how to do it successfully
Sounds familiar?
“If they would just take my call, my business would thrive!”
– Says everyone who needs more sales
Of course, the question is HOW?
How do you get them to take your call?
Or…better yet… Schedule a Call with YOU?
And therein lies the secret to succeeding on Linkedin…
Getting people so excited to speak with you that they will take your call or even call you.
Here’s what’s broken! Sales people…
❌ Have profiles that are self-centered resumes
❌ Connect and immediately pitch
❌ Connect and never even attempt to start a conversation
❌ Have no process and are simply performing random acts of social
❌ Post and ghost, leaving their engagers high and dry
❌Share topics they want to talk about, NOT what their prospects want to consume
❌ Cold call on LinkedIn, showing up as the spammer everyone deletes
❌ Never leverage their existing connections for referrals
No worries, there is a path forward, one that will open up new sales opportunities on a consistent basis.Â
In order to succeed on LinkedIn you need to:
âś… Develop a Value-Centric Profile That Attracts Quality ProspectsÂ
âś… Find and Engage Your Ideal Buyers
âś… Receive a Consistent Flow of Referrals
âś… Schedule More Sales Conversations
âś… Build Trust and Credibility in the Marketplace
âś… Become the Go-to Subject Matter Expert
âś… Opens Doors and Close Business
Successful Social Sellers:
âś… Create a Subject Matter Expert Brand That Attracts Buyers
âś… Learn Warm Market Prospecting Skills
âś… Find and Engage with Your Targeted Buyers
âś… Engage Referral Partners That Lead to Opportunities
âś… Certificate for Your LinkedIn Profile
This is why we created the 12-Week Linkedin Sales AcceleratorÂ
In this easy to follow, guided 12-week accelerator, you will master the essential building blocks needed to become a successful Linkedin social seller who easily schedules more qualified conversations consistently… and without feeling uncomfortable or “salesy”.Â
Just follow along with our bite-sized daily guided activities, and leverage the simple selling techniques prescribed.
- Build a powerful value-centric profile that resonates with your buyers
- Social listening skills that help you understand and connect with your prospects
- A content and engagement strategy that attracts, teaches, and engages your stakeholders
- Engagement techniques that start conversations with your targeted connections
- A referral strategy to use with your clients and network, that is easy to implement and initiates conversations at a higher level of credibility
- How to implement readily-available templates needed to start conversations, in a pre-populated and customizable Chrome extension (so you never have to copy and paste again)
- All the tools you need to schedule meaningful conversations on a consistent basis
This program includes:
Our step-by-step guided video course broken up into easy to implement bite-sized lessons
Activities delivered to you daily via email in a self-paced workflow ensuring you stay on track to optimize your success
2x weekly drop-in coaching clinics for professional guidance and answers to your questions
An online 24/7 community
Unlimited free VIP access to Social Sales Link's Masterclasses
Networking opportunities with professionals – Develop referral partners that know exactly how to make referral partners that know exactly how to make quality introductions
“12-Week LinkedIn Sales Accelerator ” Certificate of Completion
BONUS: Member Spotlight
A Social Sales Link Team Member will Live Stream Interview you to showcase your expertise to our community. The video will be available to you and published in the content library for all members to watch, in perpetuity.
Investment $997
Alumni Membership: After 12-weeks, continue the 2x weekly drop-in coaching clinics and full membership benefits for ONLY $97 a month (month to month commitment, cancel anytime)
Sign Up12-Week LinkedIn Sales Accelerator
With 9 sprints and 139 lessons in your wheelhouse you will attract more targeted buyers and schedule more sales conversations
Five days a week you will receive short videos accompanied by an easy-to-follow playbook for each action step. Take advantage of the 2x weekly drop-in coaching clinic.
Sprint One:
Getting Started
All sales success starts with the right mindset and philosophy; social selling isn’t any different. This approach will help you sell with authenticity, in service to your buyers, and with a high level of credibility.
Sprint Two:
Foundation
Before you dive deep into social selling, we must ensure your foundation is solid. We cover the essentials including ensuring your settings and privacy are optimized, providing you with a tour of LinkedIn (including the hidden prospecting gems), and other need to know tips to get you started the right way.
Sprint Three:
Value-Centric Profile
All roads lead back to the profile, and it is essential that sales professionals convert their profile from a resume to a resource! Buyers need to recognize the value you bring immediately.
We will guide you through the daily videos and activities, the drop-in coaching clinics, and creating a profile that converts your visitors to connections, and your connections to conversations.
Sprint Four:
Social Listening
You can’t attract buyers until you really know what matters to them – and you won’t connect either until you make it all about them!
In sprint 4, we will teach you how to learn and understand your buyers, their needs, their industry, and even their customers, so you engage with all of their priorities…not just yours.
Sprint Five:
Engage with Insights
Becoming a thought leader is about leading others to think differently. In this sprint you will learn how to easily curate, create, and engage on content to start conversations with your targeted audience.
Sprint Six:
Nurture Your Connections
If you are like most sales professionals you are connected to hundreds, if not thousands of people. You potentially might not even know who they are, or ever had a conversation with them.
In this sprint you will learn how to take an inventory of your connections, identify clients vs. prospects, and referral partners you may have been ignoring. Learn how to re-engage with your connections in meaningful ways that open up new doors and new business opportunities.
Sprint Seven:
Warm Market Prospecting
The best business is always generated from client referrals and networking partners, but asking them is never enough! Leveraging LinkedIn to identify who you want to meet from within your own network is the key to truly mastering LinkedIn for social selling. In this sprint you will learn how to get more referrals on a continuous basis, without being annoying or “salesy”.
Sprint Eight:
Sales Cadence
In this sprint we bring it all together providing you with the tools you need to develop a daily routine. We discuss the activities that need to be accomplished daily, weekly, and monthly, and recommended a workflow for your success.
Sprint Nine:
Mobile App
LinkedIn tells us that 57% of their traffic is from mobile app, so we thought a sprint on how to use mobile successfully for content and prospecting was a great way to round out this 12-Week LinkedIn Sales Accelerator.
Meet Your LinkedIn Guides
Brynne Tillman, LinkedIn Whisperer
Â
Hi, I’m Brynne!
I’m so happy you’re here. Its great to see you exploring LinkedIn for your sales efforts. I founded Social Sales Link over eight years ago with the goal of helping professionals leverage LinkedIn to start more sales conversations. Over these incredible years, my team and I have developed strategies and tactics that have successfully opened new opportunities and closed business for thousands of people. I have also authored numerous books on LinkedIn and am the co-host of Making Sales Social Podcast.
Here is how I got here:
I started my sales career in 1990, right out of college. As a bored inbound order-taker for a Fortune 1000 company, I began to ask my callers questions about their transactions and why they were purchasing specific products.
I learned a lot about our clients’ needs and how they used our solutions. I began to offer more appropriate products for their specific needs, which in many cases had a huge impact on their businesses. By the time I was 24 I was training an entire call center on how to evolve from order takers to a sales solutions team.
I was soon promoted to the field when I fell in love with sales. I loved interacting with my prospects and clients and I got great joy from helping them succeed. What I didn’t love was the cold calling.
I recall sitting across from a client, staring at his overflowing Rolodex, thinking if I could get my hands on it for 20 minutes I could identify who he knew that I wanted to meet, ask for introductions and never have to make another cold call. But in 1992 it wasn’t politically correct to say “Mr. client, can I thumb through your address book”.
Three decades later, that is what we have with LinkedIn. The ability to search and filter our network’s connections, identify who they know that we want a conversation with, and leverage our relationships for introductions, referrals, and permission to name-drop.
And that is just the tip of the iceberg!
There is no better, more effective tool for your sales efforts than Linkedin, especially in today’s remote working environment. And, my team and I are excited to guide you to Master LinkedIn for Social Selling to grow your business.
On a personal note, I live in the Philadelphia suburbs, am married with 5 kids, and am a Bubbie to one amazing grandbaby who brings me incredible joy! I am also a rescue mom to our fabulous and crazy border collie/black lab pup!
I love playing tennis and acrylic pour painting to relax. And, I am a podcast addict… ask me some of my favorites, happy to share my list!
Hi, I’m Bob!
Great to see you here and considering either using LinkedIn for your sales efforts, or taking your knowledge of using LinkedIn for sales to new heights! As someone who has been on LinkedIn since literally the beginning, I’ve seen (and have experienced) its power and I know you can utilize it as well. How do I know? Here’s my story:
I was the 74,899th person to join the LinkedIn platform in December 2003 (it launched in May of that year). There were virtual tumbleweeds blowing across my Web browser when I first joined. At that time, I had left journalism and was just starting in business. I just come from covering companies like AOL, CompuServe, Prodigy, and countless other social platforms. I had seen the power of social media with those companies, and immediately saw that there was a “there” there with LinkedIn. I hoped it would grow into something big.
LinkedIn was more than a bit underwhelming way back then. I liken it to “baseball-card collecting,” when people connected just because they knew each other (or more than likely, they didn’t). It did let me keep up with my business contacts, though – especially the ones I had met personally during networking events, trade shows, and so on.
Flash forward to 2007, when I worked at a tech start-up that developed a social and work platform for the commercial real estate industry. Way back then, I taught CRE pros how to use sites like LinkedIn to network and start business conversations. Little did I know back then that I’d be doing the same thing today!
bob-woods-linkedin-sales-accelerator
A few years ago, in a book I co-wrote with Brynne on LinkedIn and social selling, I predicted that LinkedIn would become the prime tool in a salesperson’s “utility belt” (to borrow from Batman). Today, it is indeed. And it’s an honor and pleasure to train and coach others on how to use LinkedIn for their own sales success.
No better, more effective tool for your sales efforts exists than LinkedIn, especially in today’s remote working environment. I’m excited to continue the work I started back in 2007 on the platform that I was one of the first to use in 2003. And the 12-Week LinkedIn Sales Accelerator is the culmination of all that work, experience, and knowledge-gathering.
Personally, I live in Lexington, Kentucky among horses, bourbon, and truly great people. I am married and have two rescue dogs that are spoiled rotten, and we wouldn’t have it any other way. I enjoy reading (lots of reading), watching sports, and enjoying life with my wife and dogs. I do not keep up with the Kardashians, either.
Stan Robinson, Jr.
Chief Coaching Officer
Stan Robinson, Jr. teaches sales teams, entrepreneurs, and professionals to create more sales conversations and build relationships using social selling. He specializes in helping clients use LinkedIn, Sales Navigator and other digital tools for sales, marketing, branding, and thought leadership.Â
With over 25 years of experience in sales and marketing he has worked with clients in industries such as information technology, cybersecurity, financial services, education, law, e-commerce, manufacturing, business consulting, and media.
