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LinkedIn defines "connections" as members who directly connect with one another because they know and trust each other. "Following" people, meantime, lets you receive updates from them in your feed without directly connecting with them. Following is a useful way to increase your reach by encouraging others to follow you so you can provide value to them even without sending a connection request and vice versa.
As a salesperson, which of these options do you think helps you start a conversation with your target client?
Our answer is both! But if you have yet to attract your target client to your content or have yet to trigger their curiosity to start a conversation with you, following them (for now) is the best way to set the stage to bring these all together.
In our latest eBook, we discuss the many benefits of leveraging LinkedIn's Follow feature for sales, plus tips on how to use it to your advantage. Download now and learn how to increase your opportunity to start more sales conversations with your prospects without being salesy!
Get ready to start more sales conversationsĀ on a consistent basis.Ā Get your copy now!
We'd also like to invite you to be our guest at an upcoming Masterclass or Drop-in Group Coaching call.Ā https://socialsaleslink.com/events
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Bonus: Look out for your weekly resources from the SSL Team!
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