Creating your eBook as a lead magnet based on the “Lead Magnet in a Box” offer can be a great way to attract and nurture potential clients. Here’s a structured plan to help you develop your eBook, ensuring it aligns with this offer while effectively reaching your target audience.

Step 1: Define Your eBook’s Focus

–Target Audience: Identify your eBook’s audience. Consider their needs, pain points, and what would attract them to your content.
–Problem to Solve: Determine a specific problem or challenge your audience faces that your eBook can help address.
–Core Message: What key message or takeaway do you want readers to get from your eBook? This will guide your content creation.

Step 2: Structure Your eBook Content

Proposed Outline for Your 10-Page eBook:

1. Cover Page
-Title and subtitle
-Your name and branding

2. Introduction
-Briefly introduce the topic and what readers will learn.

3. Chapter 1: Understanding the Problem
-Discuss the challenges or pain points relevant to your audien...

You’re likely connected to hundreds, maybe even thousands, of people you’ve never had a real conversation with. They accepted your request. They see your content. But the thread was never pulled. That’s your biggest missed opportunity. These are people who already know your name. Some even like your posts. And many could be one meaningful message away from becoming a client, a partner, or a trusted referrer.

Let’s bring those quiet connections back to life using the CPR Method.

CPR Method: Reconnect with Purpose

The CPR Method is about breathing life back into your existing LinkedIn network. Most of us are sitting on a goldmine of connections we’ve never truly activated.

CPR helps you prioritize and personalize your outreach by focusing on three core groups: Clients who may be ready for a new conversation or referral, Prospects who have gone quiet but could re-engage with the right message, and Referral Partners who already trust you and can open doors to others. Instead of letting...

Many sales funnels prioritize the goals of the seller rather than the realities that buyers face. When content originates from an internal perspective, it becomes pitch-heavy, misaligned, and easy to ignore. Creating a content engine from the buyer’s viewpoint produces momentum that leads to conversations, conversions, and long-term partnerships. Focus on the journey from the moment buyers first sense a problem to internal expansion.

Here are 7 buyer-first content plays aligned with your buyers’ real journey:

1. Before They Know They Need You

Create Curiosity and Spark Awareness

Buyers start by sensing friction in their work and realizing goals slip through the cracks. They identify inefficiencies they struggle to name.

Content Play: Share myths, common mistakes, or overlooked risks. A post like “3 Outdated Practices That Quietly Drain Revenue” attracts attention from people aware of problems but unaware of solutions.

Why It Works: You meet them early and earn trust by helping th...

Most sales reps aren’t failing because they’re not working hard enough. They’re failing because they’re working in the wrong direction on LinkedIn. Great intentions, bad execution.

Here’s a breakdown of the 21 most common mistakes I see and what to do instead.

1. Pitching in the connection request or first message

Why it’s a mistake: It feels like a bait and switch. Trust hasn’t been earned.

Fix it: Connect around shared interests or mutual connections. Lead with relevance, not a request.

2. Using a resume-style profile instead of a value-driven one

Why it’s a mistake: Your profile reads like a job application, not a resource for your buyers.

Fix it: Make your profile about them. Show who you help, how you help, and the value they can expect.

3. Posting without engaging with others’ content

Why it’s a mistake: You’re broadcasting, not building relationships.

Fix it: Comment, react, and message people around their posts. Engagement earns visibility and trust.

4. Ignoring your...